"Keep a growth mindset. Don't avoid tasks just because you struggle at first."
"My success is measured by my ability to help you focus on the execution."
"Great experiences are how I build a customer base."

@arcktip

Patrick T. Hoffman

Architect of Products. Builder of Teams. Explorer of Cities.
From blueprints to billion-user platforms — designing what moves us forward.

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An ex-architect who builds products, teams & companies

I'm Patrick — a product executive, entrepreneur, artist, and writer. I trained as an architect at Drexel, an urban planner at Columbia, and earned an Executive MBA from Quantic with a specialization in strategy and finance. Along the way I pursued graduate work in Science, Technology & Society (STS) — spending an entire summer researching how the advent of television transformed the design of the American home and the social dynamics of family life. That study taught me something I carry into every product I build: technology doesn't just exist in spaces, it fundamentally redefines them.

I've helped scale Social Bicycles (which became JUMP, later acquired by Uber), launched Superpedestrian's novel Copenhagen Wheel, led enterprise product and design at Udacity, built commerce experiences at Google that were used by millions of merchants. Now, I'm building ads growth products at Meta. Along the way I co-founded RayHoff, served as a Teaching Fellow at Singularity University, and mentored hundreds of PMs through programs like The Product Mentor.

When I'm not shipping products, I'm painting, backpacking, or exploring the dense urban fabric of cities like New York and Shanghai. I believe the best products, like the best cities, emerge from the intersection of structure and serendipity.

16+
Years in Product
6
Companies Shaped
100+
PMs Mentored
2
Ventures Founded

B.Arch — Drexel University

STS Studies — Drexel University

M.S. Urban Planning — Columbia

EMBA, Strategy & Finance — Quantic

"Patrick was absolutely tireless in driving the success of the team's projects forward."

— Colleague at Udacity

"If you have the opportunity to work with Patrick in any capacity you should do so without hesitation."

— Former Direct Report

"Not thinking ahead deeply is like playing Tetris. Use a systems approach."

— @arcktip

"Software companies should learn from hardware: price to maximize volume regardless of initial cost."

— @arcktip

"Remember to keep a growth mindset. Embrace the opportunity to learn and grow."

— @arcktip

"The last thing you need is another person telling you what to build. I help you focus on execution."

— @arcktip

"Patrick was absolutely tireless in driving the success of the team's projects forward."

— Colleague at Udacity

"If you have the opportunity to work with Patrick in any capacity you should do so without hesitation."

— Former Direct Report

"Not thinking ahead deeply is like playing Tetris. Use a systems approach."

— @arcktip

"Software companies should learn from hardware: price to maximize volume regardless of initial cost."

— @arcktip

"Remember to keep a growth mindset. Embrace the opportunity to learn and grow."

— @arcktip

"The last thing you need is another person telling you what to build. I help you focus on execution."

— @arcktip

From drafting tables to global platforms

Foundation · 2000–2010
Architect & Innovator
Drexel University · John Milner Architects · Agoos/Lovera Architects · Drexel Smart House
Earned a B.Architecture degree while working at John Milner Architects — a firm renowned for historic preservation and classically inspired design — and at Agoos/Lovera. Chaired the Design Committee and served as VP of the Drexel Smart House, an interdisciplinary initiative exploring the future of sustainable living. Also pursued graduate studies in Science, Technology & Society (STS), researching how technologies reshape the built environment and social life. Drexel is where the product thinker was born inside the architect.
Urban Systems · 2010–2012
Urban Planner
Columbia University · Harlem CDC · Urban Mapping
Moved to New York City for a Master's in Urban Planning at Columbia. Worked in Harlem's community development and transit research — learning how cities function as complex systems and how data can improve the lives of millions of people in dense urban environments.
Micromobility · 2012–2017
Group Product Manager
Social Bicycles (SoBi) · Superpedestrian
Joined the dockless bikeshare revolution at Social Bicycles, building and scaling GPS-enabled smart-bike technology that deployed across cities from Boise to San Francisco. SoBi later rebranded as JUMP and was acquired by Uber. Also led product at Superpedestrian, pushing the boundaries of e-mobility hardware and software.
Entrepreneurship · 2016–2018
Co-Founder & Lead PM
RayHoff · BookMore Fitness
Co-founded RayHoff (consulting) and BookMore Fitness, channeling all the lessons from architecture, urban planning, and mobility into building something new from zero. These ventures honed entrepreneurial skills that empowered everything that followed.
Education Tech · 2017–2019
Head of Product, Enterprise
Udacity
Led the enterprise product and design teams at Udacity, driving workforce transformation for Fortune 500 companies. Built and scaled products and programs that helped organizations upskill their teams in AI, data science, and cloud computing. Earned deep respect from both peers and executive leadership.
Big Tech · 2019–Present
Product Manager → PM Lead
Google · Meta
Built commerce experiences at Google, then moved to Meta where I now lead the development of core ads growth solutions for Media Networks. Continuing to build products at massive scale — applying the same spatial thinking, customer centricity and systems mindset that started at the drafting table.

The things that fuel the work

🏙️
Connected Cities
From New York's grid to Shanghai's layered metropolis, I am fascinated by how urban systems shape human behavior — and how technology can make cities more livable, equitable, and connected.
🚲
Micromobility
A bike rider at heart and a micromobility pioneer by trade. From building the bikes at Social Bicycles to riding through city streets, two wheels have always been central to how I navigate new urban environments.
🎨
Painting & Drawing
Still an artist and architect at the core. I paint and draw — the spatial thinking, geometry, and compositional eye that architecture trained never left. It just found new canvases.
🏔️
Backpacking
On the far end of the density spectrum from Manhattan: small group backcountry trips into wilderness. The silence, the physics of moving through terrain, the extreme self-reliance — a counterbalance to the connected world.
🧗
Climbing
Problem-solving with your body. Every route is a product challenge — constraints, creative solutions, and the physics of weight, friction, and momentum. Architecture for the vertical plane.
📐
Geometry & Physics
The underlying language that connects architecture, product design, and the natural world. I see geometric patterns everywhere — from crystal structures to city grids to product interfaces.

Long-form thinking

Essays and books on product, cities, technology, and the spaces in between.

The Rule of Seven: Architecting Teams for the Agentic Era

Whether you're the first PM or one of hundreds, the way you structure your teams determines your ceiling. A framework for organizational design drawn from years of scaling product teams from startup to enterprise.

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Co-op City: The Bronx's Improbable Utopia

America's largest cooperative housing complex was built on a failed amusement park, attacked by architects, and held together by its residents. The story of what ambitious social engineering can — and can't — accomplish.

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Counting the People: The Case For and Against Modern Polling

Polling is simultaneously the most rigorous instrument ever devised for reading a mass public and a recurring object of professional crisis. An essay weighing the methodological and normative case for and against it.

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The Seven-Hour President: Should Early Exit-Poll Results Be Embargoed or Broadcast?

A paper on disclosure, democratic epistemology, and the collapse of "Election Night" — from the 1980 West Coast controversy through the 2004 Kerry exit-poll leak to the 2026 Los Angeles mayoral primary.

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Technology, Space & Society: An Introduction

The question written on the board in the first session and left there for fifteen weeks: how do technologies reshape the spaces we inhabit? An introduction to the course and the method behind it.

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The Instrumented Self: What Wearables Measure, and What They Miss

Whoop, Oura, and continuous glucose monitors promise self-knowledge through data. An essay on what these devices actually validate against clinical gold standards, and what happens once the score becomes the goal.

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The Instrumented City: A Short History of Urban Sensing

From John Snow's cholera map to Sidewalk Labs' failed Toronto waterfront, cities have always tried to see themselves through instruments. An essay on the case for urban sensing and the consent problem that sank its most ambitious attempt.

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The Instrumented Boundary: When Personal Devices Become Civic Sensors

Contact tracing, insurance-linked wearables, and congestion pricing all recruit a personal device into civic measurement — three cases where the line between measuring a person and measuring a city has already dissolved.

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Product Manager?

The original short-form edition — a concise field guide for students testing whether product management fits them.

Read the book →

Product Manager? v2

The expanded edition — 100+ pages going deep on what PMs actually do, the traits that survive AI, how to think like a PM, and six hands-on exercises to find out if you'd like the work.

Read the book →

Courses in product, cities, and systems

Four seminars for dual-listed undergraduate and graduate audiences — drawing on fifteen years building products at Social Bicycles, JUMP, Google, and Meta. Each course ships with a session-by-session reading list, instructor guide, and practitioner perspective.

Giving back to the product community

As a long-time mentor with The Product Mentor program, I guided dozens of PMs and delivered talks on product organization, career growth, and the science of execution.

The Rule of Seven: How to Structure Your Product Org
The Product Mentor · 2019
Watch on The Product Mentor →
What is CORE to Product Management
The Product Mentor · 2018
Watch on The Product Mentor →
How to Become a Better PM by Mentoring Others
The Product Mentor · 2020
Watch on The Product Mentor →

Find Patrick across the web

"I love to create value for my customers and capture value for my companies."